What piece of data do you need to publish your next paper? Where does your workflow hit the most friction? What experiment still feels out of reach with the tools you have today?
These are the questions that keep us up at night — and your answers are what fuel our innovation at Sartorius. Here are three ways we're listening and turning your feedback into real impact across biologics and cell line development workflows.
Discovery Mode Is Our Default Setting
In 2025, we unveiled three brand new instruments supporting bioanalytical workflows across the research spectrum. One of them was the iQue® 5, the next generation of our high-throughput screening cytometry solution packed with advancements.
Why the change? Product Manager Jonah Riddell put it simply: user feedback drove everything.
“After speaking with over a hundred customers, we realized that more than 70% wanted more color options for flexibility and to support complex panel design. So, we delivered almost double the channel capacity with the iQue® 5.”
Scientists are also loving the new Clog Detection System. Riddell shares one of the stories that inspired this feature:
“Clogs happen. But we can manage them better. A big pharma partner told us about a clog that interrupted a large weekend run and almost forced a re-run of the entire cohort. Hearing about experiences like this is what led us to add the new clog detection feature and replace 80% of the fluidics to reduce clog risk.”
This is just one example of how surveys, interviews, and routine check-ins with scientists keep us focused on solving the right problems.
Field Application Specialists: Our Eyes and Ears
Beyond helping scientists get the data they need, our global team of Field Application Specialists plays a critical role in bringing your voices back to our organization.
Application specialist Ron Ellison said it best in a recent video spotlight when he described his team as the “the eyes and ears” of Sartorius.
One clear signal we're picking up? The growing challenge of navigating FDA requirements around data quality and cell culture. Keeping cells "happy" remains a top priority for our biopharma partners, especially as more programs expand into advanced cell models.
To support labs developing standardized 3D cell culture workflows, we created the Incucyte® CX3. It brings confocal imaging to the leading high-throughput live-cell analysis platform, making it possible to capture biologically relevant data from organoids and spheroids; the kind of data that's actually meaningful for your models.
Watch the interview below to hear how your input brought the CX3 to life.
BioAcademy Trainings and User Group Meetings
Scientists using our products value opportunities to exchange knowledge, learn new skills, and discover new solutions. And honestly? So do we.
"Our customers want continuous training," says Kasandra Burgos, one of our Customer Advocacy Managers. "An Octet® user recently told me that the more they learn about the Octet®, the more they want to use it."
BioAcademy: Octet® is one such event: a multi-day, immersive program with expert-led courses, hands-on workshops, and a User Group Meeting where users take the spotlight (see 2025 agenda). It’s where scientists explore advanced Biolayer Interferometry (BLI) topics such as avidity and epitope binning and help shape what comes next for BLI.
This year's agenda will feature the new Octet® R8e, an innovation inspired by our devoted Octet® community that, for the first time, brings SPR-like detection to a BLI instrument.
Keep the Feedback Coming
Want your voice to be part of what we build next? Start by reaching out to your local Field Application Specialist. They can also point you to upcoming BioAcademy programs or User Group Meetings in your area.
You could also follow us on LinkedIn (look for dedicated pages for the Octet® BLI, iQue®, Incucyte®, and CellCelector platforms) for daily updates on events, webinars, workshops, and even more ways to connect.
And please, keep the feedback coming. It's working.
