Data management: From gut feelings to facts
“As a science-driven company, we know data can make a difference”
Data is everywhere. Especially in a global corporation. There’s data generated by products, customers, suppliers, business processes – almost anything you can think of can generate data. And this data can empower better decision making and guide the way to new frontiers for companies. However, not all data is equally available, valuable, and informative. Learn how the Data Strategy and Management team at Sartorius takes care of creating insights from data – and what else having the "sexiest job of the 21st century" entails.
Editor's note: This article dates from 2023; the Data Strategy and Management team is now part of two divisions as well as Sartorius' IT organization.
This article is posted on Sartorius Blog.
“Sartorius is a very ambitious company. We have clear business targets and as a science-driven company we know that data can make a difference in our efforts,” Philipp Behre, who helped build and lead the Data Strategy and Management team. “Big data can help drive digitization, improve operational processes and make well-reasoned business decisions. The use cases range from how to respond efficiently to customer needs to how to become more sustainable as a company.”
Navigating the Way to Becoming a More Data-Driven Company
The Data Strategy and Management team was established in 2021, starting with an initial make-up with experts from IT and Business Process Management. The assignment: taking on group-wide data management, data platforms and business intelligence as well as advanced analytics – and thereby defining how Sartorius generates, processes, stores, and eventually uses data smartly.
“Every sale, every delivery of goods, and every business trip of an employee generates data,” Philipp says. The team starts with collecting, maintaining, and converting this data from its raw state into accessible information. “We try to make discoveries within these significant amounts of data that eventually lead to business insights. Our ambition is to support the business functions to better understand what is going on in their area of responsibility, for example in the form of business reporting.”
Going further, with predictive insights, teams can then anticipate future developments – and act accordingly if necessary. “By embracing the value of data, we improve customer experience and contribute to simplifying our daily processes e.g., optimizing supply chain, forecasting sales precisely or tracking production processes efficiently,“ Philipp explains. But there is still a long way to go. “Becoming more data-driven is a challenging journey for companies, partially due to existing processes and decision habits. So, a big part of our work is pointing out how – instead of relying on a manager’s gut feeling – data can lead the way.”