What exactly are cookies?
Why are cookies needed at all?
Cookies are meant to make the user's visit to the website easier and more user-friendly. For example, with online shopping they enable the website to "remember" on your next visit what products you have in your shopping cart, or to automatically display your preferred layout and font size. However, not all cookies are useful and solely for the user's benefit. For example, tracking cookies are used to follow your behaviour on websites and place advertising accordingly, or to make websites more user-friendly. You should accordingly think about which cookies to accept and which to reject. For this decision, it is helpful to know what kinds of cookies there are.
What cookies are there?
Session cookies (cookies which are technically necessary) are cookies which are essential for ensuring key functions of the website. Without these the website cannot be used as intended. Among other things, they ensure functionality when changing pages or switching between http and https to meet enhanced security requirements. These cookies collect anonymised information (no connection can be established with you personally) and cannot track your moves to other websites. They are only stored for the time of the session, which makes them session cookies. Your agreement to use these cookies is not required.
We need cookies and store the associated data for the following applications: shopping cart, language settings, login information. User data collected by technically required cookies are not used to create user profiles.
These cookies make it possible to analyse use of the website to measure and analyse performance.
Functional cookies (first party cookies) are legally defined as cookies which are not essential for using a website. However, they perform important tasks which make surfing more convenient. For example, these cookies save your settings such as choice of language. The information they contain only applies to the accessed website.
Performance cookies are cookies which capture information about how a visitor uses a website. In other words, which page a user accesses most frequently, and whether error messages are displayed. These cookies do not store any further information, and they are used exclusively to enhance user-friendliness and match websites more specifically to the user. These data are also stored exclusively in anonymised form. The following tools are used for this purpose on this website:
- Website analysis - Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Processing is for the purpose of analysing this website and its visitors. For this, Google will use the information obtained to analyse your use of the website on behalf of the operator of this website, to generate reports on website activity and provide other services to the website operator in connection with website and internet use. Google does not combine the IP address transmitted by your browser in connection with Google Analytics with other data.
- Use of Wistia (embedding videos on the website)
Our website has embedded videos from the online video provider Wistia. Wistia is a service of Wistia, Inc., 17 Tudor Street, Cambridge, MA 02139, USA. We use a special mode of the video player ("privacy mode") which only collects anonymised use data, avoids session and cookie tracking and anonymises the user's IP address. You can find further information on data protection and the cookies used on the internet at http://wistia.com/support/account/gdpr#privacy-mode-for-our-video-player.
If you are logged in as a Wistia member, Wistia will assign this information to your personal user account on that platform. You can prevent such assignment by logging out of your user account before visiting our website.
If cookies are used for marketing purposes, we call them marketing cookies. They are used to display advertising which is matched and relevant to the user. They are also used to establish the frequency of appearance of an ad and determine the effectiveness of an advertising campaign. The following tools are used for this purpose on this website:
- Using the Google Inc. remarketing function
On our website we use the Google Inc. remarketing or "similar audiences" function (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This function is used to analyse visitor behaviour and visitor interests.
Alternatively, you can deactivate the use of third party cookies by accessing the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and using the further information there concerning opt-outs.
You can find further information on Google Remarketing and the associated data privacy statement at: https://www.google.com/privacy/ads/
- Use of Twitter universal website tag
With the Twitter remarketing function we can offer visitors to our website ads from the Twitter platform which are based on their interests. Twitter uses "tags" for this. The tags log visits to the website and collect data on use of the website which is pseudonymised and non‑personal. If you subsequently visit Twitter, integrated ads are displayed based on your interests.
Storage of conversion cookies is based on Art. 6(1)f GDPR. The website operator has a legitimate interest in analysing user behaviour to optimise both their web service and their advertising.
If you do not want Twitter to address you with targeted advertising, you can deactivate this function at Twitter at https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads# . Twitter also supports the "Do Not Track (DNT)" option. You can activate this at https://help.twitter.com/en/safety-and-security/twitter-do-not-track. You can find further information on data protection at Twitter and Twitter advertising here https://business.twitter.com/de/help/troubleshooting/how-twitter-ads-work.html.
- Use of LinkedIn Insight
We use the LinkedIn Insight Conversion Tool of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, which enables us to receive information on the use of our website and offer you advertising content matched to your interests from other websites. For this a cookie with a 120 day term is set in your browser which enables LinkedIn to recognise you when you visit a website. LinkedIn uses these data to create anonymous reports for us on advertising activities and information on how you interact with our website. Storage of conversion cookies is based on Art. 6(1)f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both their web service and their advertising.
You can deactivate the LinkedIn Insight Conversion Tool and interest-based advertising by opting out at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
If you are a LinkedIn member, click on the field "Decline on LinkedIn". Other visitors click on "Decline".
You can find further information on data protection at LinkedIn here: https://www.linkedin.com/legal/privacy-policy#choices-oblig
- Use of Facebook Pageview tag
With your consent our website uses the Conversion Tracking Pixel Service of Facebook, Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). This allows us to follow user actions after they are forwarded to a service provider’s website by clicking on a Facebook ad. This enables us to record the effectiveness of Facebook advertising for statistical and market research purposes.
The collected data remain anonymous, which means we cannot see the personal data of individual users. However, the collected data are stored and processed by Facebook. Storage of conversion cookies is based on Art. 6(1)f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both their web service and their advertising.
Facebook can combine the data with the data for your Facebook account and uses the data for its own advertising purposes in accordance with the Facebook data guidelines https://www.facebook.com/about/privacy/.
Facebook Conversion Tracking also enables Facebook and its partners to show you advertising on and outside Facebook. In addition, a cookie is stored on your computer for these purposes.
Click here to withdraw your consent: https://www.facebook.com/ads/website_custom_audiences/
- Use of Adform Marketing
In order to improve the convenience and quality of our service we use the web services conversion tracking and retargeting technology of Adform ApS, Hovedvagtsgade 6, 1103 Copenhagen K, Denmark. Adform receives and processes the data generated by using the corresponding cookies on our website.
Conversion tracking: The temporary cookie for conversion tracking is set if a user comes into contact with an ad placed by Adform.
Users who do not wish to participate in tracking can deactivate the Adform cookie in their internet browser. You can remove cookies stored on your computer by deleting temporary internet files.
Retargeting: The temporary cookie makes it possible to target internet users on our partners' websites who have already shown interest in our website and our products. In retargeting, the integration of the ads is guided by a cookie-based analysis of prior user behaviour.
You can find further information on Adform's data privacy conditions at https://site.adform.com/privacy-center/platform-privacy/
- Use of Marketo
Our website uses marketing software from Marketo, an Adobe Company, at 901 Mariner Island Blvd, San Mateo, CA 94404, USA (“Marketo”).
Processing is for the purpose of optimising our services and products, conduct e-mail marketing and sales activities and improve your web experience and email activity with more segmented, targeted, and relevant information. For this, Marketo captures your IP address and associates your browser cookie with the e-mail address that you provided to us to record your browsing and buying activities on our website.
The information generated by these cookies will be securely transmitted to a Marketo server (generally sited in the EU/EEA) and stored there. For those cases in which personal data is transferred to the USA, Marketo has submitted to the EU-US Privacy Shield and the Swiss-US Privacy Shield Framework, EU-U.S. Privacy Shield.
Tracking will not be performed to personally identify you without your separate consent. Processing takes place in accordance with Art. 6(1)a GDPR.
You can withdraw the consent at any time, for example with our Cookie Preference Service by clicking on the shield icon at the bottom left corner of the web page and then choosing which cookies you accept.
- Use of Hotjar
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.
- Use of Hubspot
This is a marketing, content management, web analytics and search engine optimization service.
Company which processes the data
25 First Street, 2nd Floor, Cambridge, MA 02141, United States of America
This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.
This list represents all (personal) data that is collected by or through the use of this service.
- Geographical location
- Browser type
- Navigational information
- Referral URL
- Performance data
- How often the application is used
- Mobile apps data
- HubSpot Subscription Service credentials
- Files viewed on site
- Domain names
- Pages viewed
- Aggregated usage
- OS version
- Internet service provider
- IP address
- Device identifier
- Length of visit
- Where the application was downloaded from
- Operating system
- Events occurring within application
- Access times
- Clickstream data
- Device model and version
This represents the legal basis which is required for all processing purposes by the GDPR. Common legal grounds are Art. 1 (6) (a) GDPR, if a user has given their consent and Art. 1 (6) (f), if the processing of personal data is essential for providing the services.
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
United States of America
Duration to store the data
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes.
Data Recipients Infotext
- Service providers
- Hubspot partners
Data Protection Officer
Below you can find the email address of the data protection officer of the processing company.
Distribution to third countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Third party cookies
If third party content is integrated into a website, the third party can set cookies even though you are not directly on their website. These are called third party cookies. They enable the third party to store information on you as a user and identify you if you visit their own website so that they can present a website modified for you. For example, this is possible if YouTube videos are embedding in a website.
Where can I see my cookie settings?
You can learn more about how to manage cookies on the most popular browsers (including deactivating them) at the following links:
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences